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blog-feature-image-eye-tracking-enhance-you-user-experience
Eye Tracking

Eye Tracking: Enhance Your User Experience

Over 140,000 websites are created every day. In this growing technological world, there is an ongoing competition for consumer attention. While User and Market Research can point you in the direction of an effective and user friendly website, it can be difficult to obtain concrete data about your website’s true Read more…

By Bailey Moulden, 1 year11 months ago
blog-feature-image-Calls-to-Action
User Experience

Calls to Action: The Promise and The Consequences

UX Insight: A CTA is your promise to the customer. If you do not deliver on that promise, you might irreparably harm your image or your brand. The humble call-to-action is a staple in the advertising and marketing world. We create an ask, do our best to catch and direct the Read more…

By Alyssa Nolte, 3 years1 year ago
blog-feature-image-what-is-UX-user-experince
User Experience

What is UX (User Experience)?

It has taken the business world a number of years to fully understand how important user experience (UX) is to everything they build. Now that you can measure and confirm the relationship between good UX and successful websites, UX skills are in high demand. At its heart, UX design is Read more…

By Discida Team, 3 years1 year ago
blog-feature-image-eye-tracking-for-marketing-part-2
Eye Tracking

Part 2: Eye Tracking for Marketing

This is a continuation of a preview post. Go back to the beginning here. What are the steps of an eye tracking study? The Study For the results of the eye tracking study to be valid, the study itself must be performed using a rigorous research methodology. What this means Read more…

By Discida Team, 3 years1 year ago
blog-feature-image-is-your-reality-augmented
User Experience

Is Your Reality Augmented?

Augmented reality has been used for years by for military and medical applications. Over the past six years, AR has started to appear in the creation of mobile apps and as a marketing tool for many large companies. This new technology brings about many questions, such as why are many Read more…

By Discida Team, 4 years1 year ago
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