Marketers today work in a landscape drastically impacted by technology. The effects have been felt in so many ways – and the democratization of typically expensive marketing strategy is an important one. Advances in technology are putting interesting and valuable tools into the hands of marketers that were not long Read more…
There are a million different ways to measure the health of your brand, some more accurate than others. We work with clients large and small. Part of my job is to listen to their pain points and understand their goals. Through the last several years, I kept hearing the same Read more…
User experience research is a principal element of today’s web design process. This method allows users to take part in the development of websites and software by giving designers feedback about what they want – and expect – from a high-quality product. This feedback comes from both qualitative and quantitative Read more…
Sorry to disappoint but no, I’m not talking about a new Marvel movie. We see a lot of design trends come and go in our line of work. One trend that looks like it’s here to stay is what we call the Super Hero. The Super Hero might also be Read more…
UX Insight: A CTA is your promise to the customer. If you do not deliver on that promise, you might irreparably harm your image or your brand. The humble call-to-action is a staple in the advertising and marketing world. We create an ask, do our best to catch and direct the Read more…
This is a continuation of a preview post. Go back to the beginning here. What are the steps of an eye tracking study? The Study For the results of the eye tracking study to be valid, the study itself must be performed using a rigorous research methodology. What this means Read more…
Have you ever watched a TV commercial and not known what it was advertising? Sometimes we can see the same advertisement day after day and even become familiar with the advertisement’s narrative content. Yet, when asked what the advertisement is trying to sell, we are at a loss. The question Read more…
Responsive design is a term you’ll see a lot this year. It means your website will detect the kind of device being used to view it and accordingly modify the website to best fit that device. Using a website on a computer gives web designers a lot of real estate. Read more…
So you’re getting ready to launch a new ad campaign and you’re feeling anxiety about the last couple of imaging decisions you made. Should you have put the words of the ad directly in the center after all? Will this new design really catch people’s eyes? With the advance of Read more…
Many companies find it difficult to provide a good user experience. They fail to integrate new design research into their web interface and graphic design. This leads to low customer engagement, which has an adverse impact on future sales. Therefore, it is important to have a good user interface that Read more…