Releasing a new product or launching a new brand can feel like jumping without a parachute—especially when you haven’t done adequate research prior to launch. And, to a degree, the analogy is true. If you don’t test before you launch, your product might fall flat on its face and come Read more…
“Patience is bitter, but its fruit is sweet.” — John Chardin To this day, these words still ring true. With current advances in technology, from improved coding languages to fiber internet, users are becoming less and less likely to wait for long load times. Speed is king: the faster you can Read more…
User experience research is a principal element of today’s web design process. This method allows users to take part in the development of websites and software by giving designers feedback about what they want – and expect – from a high-quality product. This feedback comes from both qualitative and quantitative Read more…
“Accessibility is the ability to access (i.e., use and/or interact with) a product or service. In the design context, accessibility means that a product or service should be able to be used by everyone, regardless of a person’s physical, economic or cultural status.” -Interaction Design Foundation Though a common misconception, Read more…
Over 140,000 websites are created every day. In this growing technological world, there is an ongoing competition for consumer attention. While User and Market Research can point you in the direction of an effective and user friendly website, it can be difficult to obtain concrete data about your website’s true Read more…
Ever have that friend or colleague, who is a polar opposite of you? Sometimes communication between the two of you may be difficult or unclear. Or maybe, you surround yourself with a network of individuals who are like-minded to your tastes and opinions. In reality, most of us tend to Read more…
Sorry to disappoint but no, I’m not talking about a new Marvel movie. We see a lot of design trends come and go in our line of work. One trend that looks like it’s here to stay is what we call the Super Hero. The Super Hero might also be Read more…
A common question in the world of User Experience is “What is Usability?” Where does it fit into the world of UX? The first thing to note is that Usability and UX are not the same things. Usability is a subset of the entire user experience. So what exactly is Read more…
It has taken the business world a number of years to fully understand how important user experience (UX) is to everything they build. Now that you can measure and confirm the relationship between good UX and successful websites, UX skills are in high demand. At its heart, UX design is Read more…
This is a continuation of a preview post. Go back to the beginning here. What are the steps of an eye tracking study? The Study For the results of the eye tracking study to be valid, the study itself must be performed using a rigorous research methodology. What this means Read more…