Snapshot is a quick, easy, and cost-effective service you can use to eye track your designs or products at a fraction of the cost of traditional eye tracking studies. With Snapshot, our expert researchers test real people using our proprietary methodologies and deliver heat maps, gaze plots, gaze replays, and the opportunity to talk with one of our scientists to discuss the results. Snapshot delivers real, scientifically-based results, in a time frame the competitive business world demands. Send in your media for testing, tell us who you want to talk to, and the results are delivered; easy and fast.
Sometimes you need more than a Snapshot. When you have a complex project looking at more than a temperature check, iTrack360 is the solution. iTrack360 looks at a design from every angle. We tailor iTrack360 to fit your needs, your budget and your objectives. Every project is different and we don’t use a canned solution to answer your complex questions. We combine the best parts of qualitative and quantitative research methods for a truly comprehensive look into consumer behavior. Eye tracking research is at the heart of the iTrack360 solution and we add classic market research methods to create a well-rounded approach. Most of our client projects fall into the iTrack360 category.
Eye Tracking Glasses
Eye tracking glasses allow you to see how consumers react to an experience in a real-life setting. This research is often used in retail to evaluate messaging, user journeys, and marketing. The ability to capture real time behaviors and eye gaze data allows us to understand the full consumer experience. Using this tool, we can see through participants’ eyes and better understand how they interact with different messages in any environment. Typically, we'll include classic research methods as well.
Eye tracking in immersive virtual reality has transformed how research can be conducted. In virtual reality, we have complete control over the environment and can test designs in ways that were previously difficult and costly. We can create virtual retail experiences to gain deeper insight into the experience, without having to mock up a retail location. Participants can experience direct mail designs, without having to print a single piece. This ground-breaking technology gives us new ways to predict real-world behavior.
So you’re getting ready to launch a new ad campaign and you’re feeling anxiety about the last couple of imaging decisions you made. Should you have put the words of the ad directly in the Read more…