Eye Tracking is what we're best known for. We use state-of-the-art eye tracking technology to show you exactly what your user does (and doesn't) see when they engage with your design.
When done correctly, eye tracking can provide a wealth of information. But it doesn't tell the whole story. We combine multiple research methods to create a well rounded picture, in addition to the eye tracking metrics.
User Experience (UX) impacts your entire marketing strategy. We can research everything from your target persona, to your information architecture, and the overall usability of your design. A good user experience ensures satisfied customers and an increase in conversion rates.
A core piece of your marketing strategy should focus on the user experience. Use this research to help you understand who to target, how to speak their language, and make it easy for them to respond to your call to action.
In-depth interviews, focus groups, and surveys still have a place in design research. We've molded these more traditional research methods into an interactive experience focused on user engagement with your design. This research allows us to dig deeper into the emotional engagement with your design.
Through the power of the internet, we're able to use these research methods without geographic restriction. When you need insights and opinions across the nation, this is a cost effect way to achieve that objective.
There's nothing more important than a good panel. Throughout the last several years, we've developed high quality, cross-checked panels that you can leverage for your own, in-house research. From likely voters to business professionals, our panels make it easy to access the right audience.
Need something a bit more custom? Our expert research team will provide a custom recruitment for your project.