Summary Dark notifications abuse the use of messages to trick users into unwanted activities and should be avoided by anyone trying to deliver an adequate user experience. Introduction If you drive across the Midwest at night, you’ll notice the unmistakable, eerie glow of wind turbines strewn throughout the landscape. Each Read more…
User experience research is a principal element of today’s web design process. This method allows users to take part in the development of websites and software by giving designers feedback about what they want – and expect – from a high-quality product. This feedback comes from both qualitative and quantitative Read more…
It’s no secret that mobile users and mobile usage are growing exponentially. From the end of 2010 to the end of 2014, time spent on smartphones increased 394%. This is a huge market your company can take advantage of – if done properly. Here are some tips on how to Read more…
Long words, sophisticated terminology, and complex ideas make you seem smart, right? Maybe, but if you’re speaking a language no one can understand, what’s the point? Your job isn’t to make the user think, it’s to make them buy. If they don’t understand what you’re offering, they aren’t going to Read more…
Picture this: You are sitting in your office the Monday following Thanksgiving break, digging your way through the pile of work related emails that found their way to your inbox over the weekend. You see one from the CEO and CFO that catches your eye. The subject line reads: New Read more…
In my opinion, no, it’s then a glorified “Contact Us” page. The most frustrating thing for all types of customers to run into when researching products is a “Pricing” page that lacks price. Now we can all understand that frustration; especially as we’re often looking for products that fall within Read more…
More does not always equate to better. When creating a website, too much information can lead your user to be confused, overwhelmed, and eventually drive them to exit your website. The solution: whitespace. Whitespace is the empty design between elements. It gives your content and users room to breathe. Contrary Read more…
HiPPOs are extremely dangerous, aggressive, and territorial. No, I’m not talking about the African mammal. HiPPO is an acronym for the “highest paid person’s opinion” or the “highest paid person in the office.” The acronym is used to describe the tendency for lower-paid employees to defer to higher-paid employees when a Read more…
“Accessibility is the ability to access (i.e., use and/or interact with) a product or service. In the design context, accessibility means that a product or service should be able to be used by everyone, regardless of a person’s physical, economic or cultural status.” -Interaction Design Foundation Though a common misconception, Read more…
Over 140,000 websites are created every day. In this growing technological world, there is an ongoing competition for consumer attention. While User and Market Research can point you in the direction of an effective and user friendly website, it can be difficult to obtain concrete data about your website’s true Read more…