Research Analyst


Bailey Moulden joined the Discida team in May of 2017 as a Research Associate, transitioning to Research Analyst after her graduation from the University of Northern Iowa in May of 2018.

During her time at UNI, Bailey completed a B.A. in Psychology, with an emphasis in Industrial and Organizational Psychology, and a minor in English Literature. Her background in both Psychology and English allow her to effectively translate panelist comments and data into valuable and easily understood information that clients can utilize to make improvements. She believes that finding the right balance between qualitative and quantitative data will help individuals identify their own user experience problems and communicate more effectively with their customers.

The System Usability Scale

By Bailey Moulden

The System Usability Scale, often referred to as SUS, is an inexpensive but proven way of effectively measuring the usability of a given product or service. The scale, originally created by John Brooke in 1986, has stood up to a battery of tests over the years and proven itself both […]

The Pros and Cons of Outsourced Research

By Bailey Moulden

In today’s competitive market, where useful research is readily accessible to anyone willing to look for it, the question organizations should be asking themselves is not “Should we be performing research?” But, rather, “What is the best way for us to perform research?” One of the largest obstacles for companies, […]

Picking Your Research Persona

By Bailey Moulden

When conducting Market or User Experience research, nothing is more important to the quality of your results than talking to the right people. This is why coming up with a persona that is representative of your target audience is a vital part of a successful research project. Before getting into […]

Quantitative and Qualitative Research

By Bailey Moulden

User experience research is a principal element of today’s web design process. This method allows users to take part in the development of websites and software by giving designers feedback about what they want – and expect – from a high-quality product. This feedback comes from both qualitative and quantitative […]

How Neglecting Accessibility is Impairing Your Website’s Performance

By Bailey Moulden

“Accessibility is the ability to access (i.e., use and/or interact with) a product or service. In the design context, accessibility means that a product or service should be able to be used by everyone, regardless of a person’s physical, economic or cultural status.” -Interaction Design Foundation Though a common misconception, […]