Chief Development Officer


Alyssa is the Chief Development Officer for Discida, and is focused on client success. She works with clients to achieve their goals, optimize campaigns, and create better user experiences through research. Alyssa has a knack for creating innovative research plans, sampling from multiple methods and best practices across industries to provide results that are outcome focused and action oriented.

Alyssa has spent the last several years working to create the signature services Discida offers including Snapshot Eye Tracking, the Dash Platform, and the Discida Brand Health Score. She holds degrees in Marketing and Psychology, a perfect blend for modern marketing research. She has been recognized as an innovative leader in science and technology.

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You Can Stop a Customer From Leaving

By Alyssa Nolte

It’s been well-documented that acquiring new customers is far more costly than growing relationships with the ones you already have. It’s just one reason that building customer loyalty is a priority for most businesses, and one of the key metrics we measure with the Brand Health Score. Happy, loyal customers […]

Understanding Your Customers Like Never Before

By Alyssa Nolte

Conventional wisdom reminds us to see the forest for the trees. Today, however, that wisdom is being turned on its head. As digital technology creates new torrents of data, how do we see the trees for the forest? Let me explain. With every action in our increasingly digital lives, we […]

Discida On The Street

By Alyssa Nolte

‘Loyalty’ is the Risk Axis of Brand Health

By Alyssa Nolte

Are you considering a risk within your marketing approach? Bold, attention-getting moves can reap big rewards. But, before you leap, there is one very important aspect of your brand health you have to consider – Loyalty. Brand loyalty is a factor every marketer wants to better understand. That’s because high […]

The Importance of Recognition to Overall Brand Health

By Alyssa Nolte recently engaged our team of data scientists to research the brand health of several solutions within the software company’s automated marketing product suite.When it comes to customer relationship management (CRM) software, Salesforce is a highly recognizable name. Yet, there were still a few surprises for our team when they […]