Chief Development Officer


Alyssa is the Chief Development Officer for Discida, and is focused on client success. She works with clients to achieve their goals, optimize campaigns, and create better user experiences through research. Alyssa has a knack for creating innovative research plans, sampling from multiple methods and best practices across industries to provide results that are outcome focused and action oriented.

Alyssa has spent the last several years working to create the signature services Discida offers including Snapshot Eye Tracking, the Dash Platform, and the Discida Brand Health Score. She holds degrees in Marketing and Psychology, a perfect blend for modern marketing research. She has been recognized as an innovative leader in science and technology.

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Revolutionizing Marketing Measurement

By Alyssa Nolte

There are a million different ways to measure the health of your brand, some more accurate than others. We work with clients large and small. Part of my job is to listen to their pain points and understand their goals. Through the last several years, I kept hearing the same […]

Personifications of Brands

By Alyssa Nolte

I am a super consumer of the news and all things internet.  Frequently, my husband comes home to tell me about some news story he read hoping to tell me about something I hadn’t already seen. Because he knows I love marketing and twitter – he told me about the […]

Research: The Best Defense Against HiPPOs

By Alyssa Nolte

HiPPOs are extremely dangerous, aggressive, and territorial. No, I’m not talking about the African mammal. HiPPO is an acronym for the “highest paid person’s opinion” or the “highest paid person in the office.” The acronym is used to describe the tendency for lower-paid employees to defer to higher-paid employees when a […]

The Super Hero

By Alyssa Nolte

Sorry to disappoint but no, I’m not talking about a new Marvel movie. We see a lot of design trends come and go in our line of work. One trend that looks like it’s here to stay is what we call the Super Hero. The Super Hero might also be […]

Calls to Action: The Promise and The Consequences

By Alyssa Nolte

UX Insight: A CTA is your promise to the customer. If you do not deliver on that promise, you might irreparably harm your image or your brand. The humble call-to-action is a staple in the advertising and marketing world. We create an ask, do our best to catch and direct the […]