The world of research is constantly evolving. New methods and technologies are making the analysis process faster and more accurate. And in a world where having the right—or rather the wrong—information can make or break the success of your business, chasing the most up-to-date data can seem like a never-ending challenge.
We all know how important it is to have current and accurate information when making informed business decisions like large scale marketing campaigns or website redesigns; unfortunately, the repeated studies crucial for providing the level of detail necessary to make such decisions, can be time-consuming and costly.
This is where an interactive dashboard comes into play. While there are numerous benefits to requesting an interactive dashboard over a typical written report, cost, time, and advanced analysis stand out as the big three.
- At first glance, the initial cost of an interactive dashboard may be equal to—or more—than a typical written report, it is important to remember that your dashboard is an investment. The initial cost is not where you will save, but rather cost over time. Once a dashboard is built, development time can be cut way down. For example, imagine you are performing a survey to measure brand recognition, intended for use as a baseline for your upcoming marketing campaign. The survey and dashboard will only need to be built once. In a few months, the survey can simply be sent out again (after the marketing campaign has been completed) and the data added to the existing dashboard so you can compare the two data sets live.
- In the same way that a dashboard will save you money in the long run, it will also save you time. As mentioned previously, the creation of the dashboard (and survey instrument) is the most laborious and expensive part of the process; however, as long as no questions are added or changed, it only needs to be done once. Every time you repeat the survey the process will become more efficient and turn around time will be faster.
- Advanced Analysis
- Aside from overall cost and time saved, arguably the biggest advantage to an interactive dashboard is the advanced analysis it provides. An interactive dashboard will give you the option to filter your data by pre-set drill down options—generally your demographic survey questions (e.g., gender, income, industry, etc.). These drill down options allow for cross-comparison of every possible group within your data, revealing deeper granularity than a typical project report is capable of.
This only scratches the surface of the many ways an interactive dashboard can be a beneficial addition to your business decision-making process. Check out the sample dashboard screenshot below.