In-depth interviews (IDI) are one-on-one with a moderator and a participant. IDI's are best used when your target persona is scarce or difficult to engage with. These interviews typically last 30-60 minutes and really dig deep into the personal preferences of your target customer.
One of the more commonly used research methods, this allows us to collect a large number of responses without geographic limitations. Our surveys often have an interactive component, allowing your target persona to engage with your designs from the comfort of their own computers.
Focus groups can be a great way to get feedback from your potential customers. Typically, we use focus groups during the early phases of research. Focus groups are moderated by a trained moderator. The goal is to keep the setting informal and natural.
User research and market research . . . similar names, very different disciplines. Classic market research and user experience are different, but at their core, they are very similar in terms of processes and goals. Read more…