We started iTracking Research in 2012 with the goal of only providing eye tracking research services. We thought for the longest time we'd never do anything else. After growing, changing, hiring the best people, and listening to our clients it became clear the iTracking Research brand no longer encapsulated what we actually do.

We are still the same great research company. We are still best known for our work in eye tracking. Now, our name reflects what our primary goals are. Discida represents the power of discovery, through science, to help you make smart decisions.